Sunrise Banks 10x Values Video Transcript
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Exterior of a brick Sunrise Banks building.
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My name is David Reiling. I’m the CEO of Sunrise Banks and I am here today to talk about Sunrise’s 10 times values. And those values are big, bigger, blind, do, woo, we. I’ll explain those in detail in just a minute. But it’s important to note that the values of Sunrise Banks are embedded in everything that we do at the bank every day.
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A woman approaches a colorful display of envelopes on an interior wall of the bank. Underneath the envelopes are the words Cards 4 Good. Pick a Card. Do Good. Hashtag We Do Good. The woman chooses a card that reads: Pay It Forward. Get two cookies on the house from our coffee bar and give one to a stranger.
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Sunrise’s first 10 times value is bigger than us. Sunrise is a mission driven bank. We do well by doing good. That means not only taking care of our employees and our customers but our community as well. Giving back and volunteering is just a part of Sunrise and a part of the bigger than us value. Sunrise’s second 10 times value is step up big time.
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Sunrise Banks employees sit around a conference table at a meeting.
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Sunrise has a history of doing innovative things and it requires us maybe to take a little extra effort, dig a little deeper, take responsibility for what we do, and take pride in the result that comes out. Sunrise’s third value is blind spot awareness.
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A smiling teller has a conversation with a client at a bank teller window.
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I want you to think empathy, meaning listening to people. We all come from different areas and different perspectives and that’s somewhat of the beauty of Sunrise. Blind spot awareness is the glue that keeps the team together. Sunrise’s fourth value is do the right thing. I want you to think of leading by example, bringing your ethics to work, and integrity, which means doing the right thing even though nobody is watching. One of my favorite Sunrise values is woo hoo which means passion. We’re going to bring the energy and enthusiasm and engagement every day to accomplish what we need to get done. Not just for the bank but for the greater good. The sixth Sunrise value is because we can. This is a mindset of abundance. Everybody has capabilities that they can bring to the table to share that take us beyond the status quo for the greater good of all. These values make up the DNA of Sunrise Banks.
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Back outside, the sun shines bright over the busy city street and the Sunrise Banks sign.
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Which one speaks to you?
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On screen text. Sunrise Banks. Member F D I C.