I’ve seen a lot of articles lately about Corporate Social Responsibility (CSR).

Oxford University is blogging about what CSR is and what it means to organizations. Press releases about  India passing a law requiring some organizations to invest at least two percent of their net profits in socially responsible projects around the country. And more.

In my squirrely mind, Corporate Social Responsibility sounds like something my mom is trying to tell me to do. And, ask my Mom.  I still don’t like being told what to do.   CSR sounds like it’s something I’m forced to do or something that looks good to the neighbors.  Don’t get me wrong. There is a lot of good that comes out of these programs.  For example, I love what Mosaic has done and the impact they’ve had around the world with food, environment and their Mosaic communities. Target also has a great CSR program that has grabbed the marketplace’s attention for years.

But, at Sunrise Banks, it’s more than doing the right thing.  Doing the right thing is in our DNA.  We live and thrive by a mission TIMES margin mindset. It’s not always about Sunrise Banks.  It is about our customers.  About our community.  About making an impact. And it’s done in partnership with others. So that our impact is multiplied across the urban metro and across the globe.

And, this is what we’ve been BORN TO DO.

Thus, Sunrise Banks has rebranded their Corporate Social Responsibility area to IMPACT MULTIPLIER. How about that for the coolest name ever for our former CSR department? As this rebranding takes shape you’ll be hearing more about what this all means.

On a personal note, some may say I drank the Kool-Aid.  Maybe I have.  All I know is that I’m proud to work for an organization that is using business as a force for good. #Bethechange