February 3, 2016
Sunrise Banks received the Best Cause Advocacy/Awareness award in the 2015 iteration of PR Daily’s Corporate Social Responsibility awards. The award was given in response to a brand journalism campaign that Sunrise put together to help promote the work of local nonprofit, Newgate School.
Sunrise worked with Twelve-Plus media to create a short video highlighting Newgate’s mission and history that was launched alongside a robust social media contest and campaign to promote Newgate School and their work.
According to PR Daily, this year, they saw incredible initiatives that rocked the world with transformative change. Other category winners included an employee volunteer program to recruit young women to STEM fields, a CSR campaign that brought attention to our nation’s ‘food deserts’, a social media campaign partnership with Kid President to promote a #HungerFreeSummer, and many other imaginative campaigns and initiatives.
Sunrise Banks is proud to be in the CSR award winner’s category along with 3M, Virginia Tech, Time Warner, MasterCard, PepsiCo, and Bacardi Limited.
About Sunrise Banks: Sunrise Banks, N.A., based in St. Paul, Minnesota, strives to be the most innovative bank empowering financial wellness. Sunrise is certified by the U.S. Treasury as a Community Development Financial Institution (CDFI), a designation earned by approximately 100 banks nationwide. Sunrise Banks is also a member of the Global Alliance for Banking on Values, a public benefit corporation and a certified B Corp for its demonstrated commitment to transparent corporate governance and positive community impact. Learn more at SunriseBanks.com, on Twitter @SunriseBanks, or on Facebook. Member FDIC.
Newgate School is dedicated to helping low-income young adults succeed in their quest for self sufficiency. Newgate is a nonprofit automotive technical school located in the Twin Cities. We offer auto body and auto mechanics training for unemployed or under-employed adults. Students pay no tuition or fees. Newgate graduates become certified as auto technicians within 18 months. Then it's off to work in jobs that start between $25,000 and $30,000. Newgate has an exceptional job placement rate. Newgate School is funded by the resale of donated cars, many of which are restored or repaired by students as part of their career training. Newgate receives no tax monies or outside funding from government or foundation grants. They are completely self-supporting. Vehicle donations are the single source of funds for their life-changing operations.
About PR Daily
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