Sunrise Banks has received Fast Company’s Brands That Matter award, a national accolade that recognizes companies making an impact beyond the bottom line and authentically communicating their mission and values.
“Brands That Matter honorees don’t just recite corporate vision statements or management talking points; they have achieved relevance through cultural impact and social engagement, and their branding authentically communicates a brand’s current mission and ideals,” according to Fast Company, an American business magazine with readership in the hundreds of thousands.
Past recipients of the Brands that Matter award include Patagonia Provisions, Ben and Jerry’s and Nike. This year, Sunrise was acknowledged alongside numerous other brands ranging in size from one to 1,000 employees.
“Sunrise Banks has been focused on empowering financial wellness since day one – we strive to be an innovative partner focused on social impact,” said Sunrise Banks CEO David Reiling. “We’re proud to receive this recognition and humbled to be in such great company among this year’s Brands That Matter award recipients.”
Winning companies were judged on relevance, cultural and business impact and ingenuity by Fast Company’s editorial team.
“This year, we’ve expanded the Brands That Matter program to evaluate honorees in the context of how they matter within the category in which they compete for people’s attention or loyalty. The result is a wide-ranging list of honorees that are making their mark on culture, and through social impact,” said Brendan Vaughan, Fast Company’s editor-in-chief
Find a complete list of this year’s winners here.